Business Building Tips Blog

How to get MORE Referrals from your Brides



Noticed that we’ve been adding bride focused articles on wedding planning and inspiration? Use any of these articles to forward to your current brides to help them with their wedding, and more importantly, build and sustain your relationship with them.

Most wedding professionals do not have regular contact with their clients between the time they are hired and the actual event. This is an opportunity for you to stand out as the one professional who actually cares enough to keep in touch and help them in the process. This goes a long way to strengthen your relationship with them, which pays off big when they are talking to their friends and families on who to hire. Did you know that when a person is planning a wedding they come in contact with many others who are planning a wedding at the same time? You’ll want your bride talking all about how great you’ve been, keeping in touch and helping them.

As a member of WeddingPhotoUSA you can always use our content to share, email or print and mail, adding a personal note that says “just thinking of you and thought this would help with your wedding planning ideas”. Do this at least once a month leading up to their wedding and you’ll be their top rated professional, the one they shout about! Best of all we create all the content and all you need to do is send it out.

Finally, if you are hearing about a particular challenge or topic that brides are interested in, let us know about it so we can research and create an article for you to be their hero.

Creating a Wedding Photography Marketing Plan



Our friends at Creative Motion Design shared this great advice to help photographers create a marketing plan towards achieving their goals:

Writing A Photography Marketing Plan And Checking It Twice

Snapping pictures may get your creative juices flowing, but that doesn’t eliminate the need to get down to basics with a photography business marketing plan. Just like you wouldn’t jump off Mt. Everest to get the ultimate scenic shot, you shouldn’t jump into business without a plan. A business plan is not just for obtaining financing like a lot of people think. It’s a guide for steering the business towards goal achievement by keeping decisions on track.

There are multiple parts to a marketing plan, and each step has a purpose geared towards establishing a business that has identified a clear purpose, the competition, projected growth and financial needs and goals. Following is a bird’s eye view of the photography business marketing plan.

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Embrace a Farmer’s Market Mentality to Succeed in Business



Earlier today, we took a detour by the farmer’s market … incidentally one of my favorite things to do … and it dawned on me that there are easily 4 things that we can all learn from a farmer’s market to enhance our businesses….

Still Using a Flash Website? Then Kiss Those Pinterest Leads Goodbye



PinterestIt’s all the rage. According to Tech Crunch, Pinterest is the fastest growing stand-alone website in history and your brides are on there daily, finding inspiration, bookmarking favorite vendors and creating vision boards for their weddings…