Our friends at Creative Motion Design shared this great advice to help photographers create a marketing plan towards achieving their goals:
Writing A Photography Marketing Plan And Checking It Twice
Snapping pictures may get your creative juices flowing, but that doesn’t eliminate the need to get down to basics with a photography business marketing plan. Just like you wouldn’t jump off Mt. Everest to get the ultimate scenic shot, you shouldn’t jump into business without a plan. A business plan is not just for obtaining financing like a lot of people think. It’s a guide for steering the business towards goal achievement by keeping decisions on track.
There are multiple parts to a marketing plan, and each step has a purpose geared towards establishing a business that has identified a clear purpose, the competition, projected growth and financial needs and goals. Following is a bird’s eye view of the photography business marketing plan.