Business Building Tips

Prospecting Strategies That Work for Photographers

By at August 19, 2013 | 1:06 am | 0 Comment

When it comes to lead generation, there are two important ways to go about it:  Marketing and Prospecting Strategies. To break it down for you, Marketing strategies are the process of advertising your business in print, TV, Internet, Direct Mail, etc to generate a response from someone. Prospecting strategies are the face to face, voice to voice process of

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Responding to Online Inquiries to Increase Conversion Rates

By at August 19, 2013 | 12:58 am | 0 Comment

Ok, so you've listed your business with multiple websites and associations to increase conversion rates. You've added contact forms to your websites and blogs. You've even setup Facebook and LinkedIn online profiles. And then it starts happening. You actually begin to get inquires for your services! So what do you do now? After all the time and money you've spent on your

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Grow Your Business by Asking for Help!

By at July 30, 2013 | 8:43 pm | 0 Comment

We all have two jobs. First is the specific skill or trade we perform and second we all need to be great lead generators. In this section we will discuss lead generating techniques and ideas to help grow your business and allow you to practice what you love doing. One great lead generating tip we've learned about that is very low cost, but effective is to grow your

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Gmails Promotions Tab Can Hurt You

By at July 25, 2013 | 11:54 am | 0 Comment

Last week Google rolled out some big changes to Gmail. They've created a new category tab structure in your Gmail account that separates your emails into 3 categories: Primary, Social, and Promotions. If you send out marketing or newsletters through email, Gmails Promotions Tab can hurt you. This is what Gmail Tabs look like How Gmails Promotions Tab Can Hurt You Gmail

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How to get MORE Referrals from your Brides

By at July 16, 2012 | 10:08 am | 0 Comment

Noticed that we've been adding bride focused articles on wedding planning and inspiration? Get more referrals from your brides by forwarding our articles to your current brides to help them with their wedding, and more importantly, build and sustain your relationship with them. Most wedding professionals do not have regular contact with their clients between the time

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Embrace a Farmer’s Market Mentality to Succeed in Business

By at July 15, 2012 | 10:27 am | 0 Comment

Earlier today, we took a detour by the farmer’s market … incidentally one of my favorite things to do … and it dawned on me that there are easily 4 things that we can all learn from a farmer’s market to enhance and succeed in business... Embrace your own personality/individuality I know that I say this repeatedly, but a lot of people still don’t get it.

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Still Using a Flash Website? Then Kiss Those Pinterest Leads Goodbye

By at March 14, 2012 | 11:41 am | 0 Comment

It's all the rage. According to Tech Crunch, Pinterest is the fastest growing stand-alone website in history and your brides are on there daily, finding inspiration, bookmarking favorite vendors and creating vision boards for their weddings. Unfortunately, as long as you're settling for an outdated flash website, you may never find your photography portfolio appearing on

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5 Steps To Close the Deal with Brides

By at February 16, 2012 | 2:25 pm | 0 Comment

OMG, wedding season is about to be in full swing. Don't have the calendar all booked up yet? Well, you're in luck. I find that Feb/March is the best times to book up those last minute wedding planning brides! Having steady inquiries coming in but just can't seal the deal? No worries. Here are my top 5 steps to close the deal with brides. 1. Stay in Constant

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Get Brides to Contact You in 4 Steps

By at February 9, 2012 | 10:14 am | 0 Comment

If you want to get brides to contact you, making sure you show up where they are gives you a huge advantage over the competition. But once you figure out where they are: How do you get them to contact you? 1. Determine the desired action you want them to take. What do you want the bride or groom to do when they stumble across your website, Facebook page or

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3 Easy Ways to Revive Your Wedding Business Website

By at January 18, 2012 | 2:38 pm | 0 Comment

I know. You've been meaning to revamp your wedding business website for months...maybe years, but it just seems like such a huge undertaking. It may seem like an eye sore to your business image, but not all hope is lost. Even if you don't think you have a whole lot of time or energy to pour into it right this minute, I've got a few easy tips for you to get back on

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Photographers and Social Media – What NOT to Do

By at January 18, 2012 | 2:29 pm | 1 Comments

Photographers and Social Media - What NOT to Do We all know there are the people on Facebook who are constantly whining and complaining through their Facebook pages. But if you are using Facebook to market your own business, this is definitely not the kind of thing you want to be posting. You don't want a negative attitude to be associated with your business, especially

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Tips to a Successful Photography Business

By at December 29, 2011 | 4:07 pm | 2 Comments

There is something I have caught onto when it comes to having a successful photography business. It's the phrase "I may try that" or "I'll try my best to do that". I thought about this after reading this quote on a friend's Facebook wall: Trying is lying. There is no such thing as trying. You do it or you don't. You get results in life or you have excuses why you

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How Photographers Attract Brides

By at December 15, 2011 | 12:20 pm | 1 Comments

How Photographers Attract Brides - When it comes to your wedding business, you're always trying to stay up to date with the latest trends. But just because everyone else is doing it, doesn't mean you have to too! You only need to do the things that are right for YOU, that is how you are going to attract more brides. There's a little thing marketers like to talk about

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Top 10 Places to Find Wedding Photography Clients

By at December 14, 2011 | 2:42 pm | 0 Comment

Wondering where to find wedding photography clients? A lot of wedding photographers tell me, Once I get the bride or groom in front of me, I can book them. But how do I get my stuff directly in front of real brides? Step #1 - Find out where your ideal clients are hanging out. Once you know where they are, you can meet them there. Then Step #2 comes into play - Get them

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Grow your photography business – Say Yes

By at December 7, 2011 | 2:13 pm | 0 Comment

Grow your photography business Think about all of the times in your life when you were given an opportunity, and you didn't say yes. Do you ever wonder what would have happened if you had taken that opportunity? Would you possibly be making significantly more money? This is something I definitely find myself thinking about every now and then. Everyday, we are

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Photographer Marketing – Simplicity = Sales

By at December 2, 2011 | 12:47 pm | 0 Comment

When it comes to your photographer marketing materials, always remember to K.I.S.S. (keep it super simple). This applies to any marketing materials you work on. Whether it be a brochures, letters, your packages, workshops, or other products, you want to make sure that you aren't overcomplicating things in your messages. If you don't make it focused enough, brides wont

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Business Need a Makeover? 4 Photography Business Tips

By at November 8, 2011 | 2:15 pm | 0 Comment

In the past few years, the wedding industry has taken a major shift. Most business are either doing really well, or slowly dying. You need to make sure that the image you are putting out there of yourself is one that is appealing to brides. It needs to represent your business in an attractive way that helps book more brides. Here are four Photography Business Tips to

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How to Get Testimonials that Sell

By at November 3, 2011 | 8:36 am | 0 Comment

Are you using my successful testimonial formula? If not, you need to start today. When you get a testimonial back from a bride, you don't want it to just be a thank you note. You need something that will help you book more brides, something that shows how valuable you were to have. Here's how to get testimonials that sell, a proven formula that helps you book more

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The Ideal Wedding Photography Showroom

By at October 18, 2011 | 11:52 am | 0 Comment

Gary Fong was a professional wedding photographer for 20 years. Having shot over a thousand weddings means more than 3,000 pitch appointments. After all of these years of meeting with couples, Gary shares the preferred sitting orientation when presenting a sample wedding album. He tours a wedding photography showroom at a home studio, and explains why it works, and

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Give a Freebie to Book More Brides

By at October 12, 2011 | 1:24 pm | 0 Comment

In today's tough economy, the value of your service is more important than ever before. So, who are the vendors that book more brides? It's the ones who are able to offer clients the most bang for their buck by giving the bride more of what she needs and wants. And it's also those vendors who can give brides a freebie a taste of all the fabulous goods that you can

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10 Steps on How to Close the Sale

By at September 8, 2011 | 10:24 am | 2 Comments

In addition to knowing how to Market to Brides in a way that reels them in consistently and constantly, you have to know how to close the sale! After all, what happens when you get a line of brides filing in to work with you and not a single one signs on the dotted line? ZERO sales that's what happens. Not so fabulous is it? So, here's what works virtually every time.

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Product Review:How to Attract More Brides

By at July 18, 2011 | 3:14 pm | 0 Comment

"How to attract more brides, make more money, and have more freedom in their businesses" is the focus of bride attraction expert Natalie Bradley and her bride attraction home study system "How to Attract All the Brides You Need!" The Bride Attraction System comes in a 126 page e-book, immediately downloadable for $198. It has a 1 year satisfaction guarantee based on

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Become an Email FollowUp Master!

By at July 12, 2011 | 11:27 am | 0 Comment

In February I spoke with other fabulous people at the ACPWC national conference and with my introduction, Andy Ebon dubbed me "The Queen of Email Followup". Now he was playing with me a bit, but I'm also going to take that as a compliment, because that's exactly what took my business from doing well to being extraordinary. Most wedding pros, including yourself, are

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Offline Marketing Strategy – Have you tried coffee shop marketing yet?

By at July 7, 2011 | 3:53 pm | 0 Comment

While there is so much emphasis being placed on marketing your business online, don't forget about essential elements for your offline marketing strategy. Research consistently shows that combining the two will lead to much more success than only utilizing one or the other. Effective marketing is all about marketing one to MANY as opposed to past years approach of

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Where and How to Find Brides

By at June 28, 2011 | 3:08 pm | 0 Comment

I'm going to tell you how to figure out where YOUR ideal, high-paying brides are hiding. I guarantee that if you do the following homework on how to find brides, it will be much easier to find her by the hundreds and even thousands! Look through your past bride profiles. Call past brides and ask the questions below if you don't know the answers. Once you figure this out,

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Website Optimization Tips for Photographers

By at June 26, 2011 | 3:44 pm | 0 Comment

Most websites I see in the wedding industry are a disaster. They're hard to navigate, they don't provide easy information for brides to get what they want quickly, and deciphering which package to choose can be even harder...all because vendors expect brides to read between the lines. Website optimization will make it easier for brides to book you. I always, always

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Marketing to Brides: Stop Selling the Drill. Sell the Hole.

By at June 8, 2011 | 11:17 am | 0 Comment

I just love love this analogy that I've heard over and over again. It was first coined by MLM expert Mike Dillard. This is what he says: "Nobody who ever bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes -- NOT information about drills!" So many people out there in the

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5 Ways To Increase Wedding Photography Business

By at January 15, 2011 | 11:17 am | 0 Comment

As they say in most businesses "it's a numbers game". In the wedding photography business the more Brides that see you, your advertising and your work, the more opportunity you will have to be booked. I thought you'd find it helpful to provide 5 ideas to help increase wedding photography business by becoming more visible on the web and here on WeddingPhotoUSA! 1.

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Wedding Photography Success

By at January 4, 2011 | 1:15 pm | 0 Comment

2011 is here and as the seasons change so do the styles, likes and desires of the wedding consumer. By now you've probably read many different articles on the topic of latest trends, so I thought it would be helpful to review what NEVER goes out of style and what our clients are always looking for so you can achieve wedding photography success in 2011: 1) Excellent

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