Browsing Category For Photographers

Get Brides to Contact You in 4 Steps

By at February 9, 2012 | 10:14 am | 0 Comment

If you want to get brides to contact you, making sure you show up where they are gives you a huge advantage over the competition. But once you figure out where they are: How do you get them to contact you? 1. Determine the desired action you want them to take. What do you want the bride or groom to do when they stumble across your website, Facebook page or

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Get Rid of Ugly Bounced Light on Group Photos

By at January 18, 2012 | 3:03 pm | 1 Comments

Getting ugly bounced light on group photos? Using a Lightsphere and Chrome Dome with the proper camera and flash settings, Gary Fong demonstrates in great detail how to eliminate both shadows and harsh flash from your group photo shots. Take a look and share your tips & comments!

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3 Easy Ways to Revive Your Wedding Business Website

By at January 18, 2012 | 2:38 pm | 0 Comment

I know. You've been meaning to revamp your wedding business website for months...maybe years, but it just seems like such a huge undertaking. It may seem like an eye sore to your business image, but not all hope is lost. Even if you don't think you have a whole lot of time or energy to pour into it right this minute, I've got a few easy tips for you to get back on

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Photographers and Social Media – What NOT to Do

By at January 18, 2012 | 2:29 pm | 1 Comments

Photographers and Social Media - What NOT to Do We all know there are the people on Facebook who are constantly whining and complaining through their Facebook pages. But if you are using Facebook to market your own business, this is definitely not the kind of thing you want to be posting. You don't want a negative attitude to be associated with your business, especially

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Tips to a Successful Photography Business

By at December 29, 2011 | 4:07 pm | 2 Comments

There is something I have caught onto when it comes to having a successful photography business. It's the phrase "I may try that" or "I'll try my best to do that". I thought about this after reading this quote on a friend's Facebook wall: Trying is lying. There is no such thing as trying. You do it or you don't. You get results in life or you have excuses why you

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How Photographers Attract Brides

By at December 15, 2011 | 12:20 pm | 1 Comments

How Photographers Attract Brides - When it comes to your wedding business, you're always trying to stay up to date with the latest trends. But just because everyone else is doing it, doesn't mean you have to too! You only need to do the things that are right for YOU, that is how you are going to attract more brides. There's a little thing marketers like to talk about

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Top 10 Places to Find Wedding Photography Clients

By at December 14, 2011 | 2:42 pm | 0 Comment

Wondering where to find wedding photography clients? A lot of wedding photographers tell me, Once I get the bride or groom in front of me, I can book them. But how do I get my stuff directly in front of real brides? Step #1 - Find out where your ideal clients are hanging out. Once you know where they are, you can meet them there. Then Step #2 comes into play - Get them

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Grow your photography business – Say Yes

By at December 7, 2011 | 2:13 pm | 0 Comment

Grow your photography business Think about all of the times in your life when you were given an opportunity, and you didn't say yes. Do you ever wonder what would have happened if you had taken that opportunity? Would you possibly be making significantly more money? This is something I definitely find myself thinking about every now and then. Everyday, we are

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Photographer Marketing – Simplicity = Sales

By at December 2, 2011 | 12:47 pm | 0 Comment

When it comes to your photographer marketing materials, always remember to K.I.S.S. (keep it super simple). This applies to any marketing materials you work on. Whether it be a brochures, letters, your packages, workshops, or other products, you want to make sure that you aren't overcomplicating things in your messages. If you don't make it focused enough, brides wont

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Holiday Gift Ideas for Photographers 2011

By at November 27, 2011 | 11:00 pm | 1 Comments

Sometimes its difficult for friends and family to know what great holiday gifts ideas for photographers are out there. Problem solved! We've assembled a list of 17 great items on every photographers wish list this 2011 holiday season. Simply share this post with the Santa or Mrs. Claus in your life, and you'll be sure to get something great to help improve technique, your

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Off Camera Flash Comparison – Gary Fong

By at November 16, 2011 | 1:48 pm | 0 Comment

Gary Fong demonstrates the difference between the outdated studio umbrellas outdoors and the Lightsphere Collapsible in this off camera flash comparison. He shows how the Lightsphere gives more of a focused light as opposed to the

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Wedding Photo Contest Winners – Kids at Weddings

By at November 14, 2011 | 12:43 pm | 0 Comment

Wedding Photo Contest 1st Place Winner - Lauren D. Rogers Photography Virginia Wedding Photographer Lauren D. Rogers Photography won First Place in our "Kids at Weddings" Wedding Photo Contest! This adorable photo of the flower girl trying to catch up with the bride and groom as they take a moment away from the reception for photos. 2nd Place Winner - Amanda Glisson

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Business Need a Makeover? 4 Photography Business Tips

By at November 8, 2011 | 2:15 pm | 0 Comment

In the past few years, the wedding industry has taken a major shift. Most business are either doing really well, or slowly dying. You need to make sure that the image you are putting out there of yourself is one that is appealing to brides. It needs to represent your business in an attractive way that helps book more brides. Here are four Photography Business Tips to

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How to Get Testimonials that Sell

By at November 3, 2011 | 8:36 am | 0 Comment

Are you using my successful testimonial formula? If not, you need to start today. When you get a testimonial back from a bride, you don't want it to just be a thank you note. You need something that will help you book more brides, something that shows how valuable you were to have. Here's how to get testimonials that sell, a proven formula that helps you book more

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Wedding Photo Contest Winners – The Departure

By at October 19, 2011 | 8:59 am | 0 Comment

1st Place Wedding Photo Contest Winner - Ronnie Lascano Photography Texas Wedding Photographer Ronnie Lascano won First Place in our "Departure" Wedding Photo Contest! Gary Fong, our guest judge chose this winning photo, "The expression and angle is very organic. It sums up a wedding quite nicely."Ronnie won Gary Fong's Color Gel pack along with the Lightsphere

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The Ideal Wedding Photography Showroom

By at October 18, 2011 | 11:52 am | 0 Comment

Gary Fong was a professional wedding photographer for 20 years. Having shot over a thousand weddings means more than 3,000 pitch appointments. After all of these years of meeting with couples, Gary shares the preferred sitting orientation when presenting a sample wedding album. He tours a wedding photography showroom at a home studio, and explains why it works, and

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Give a Freebie to Book More Brides

By at October 12, 2011 | 1:24 pm | 0 Comment

In today's tough economy, the value of your service is more important than ever before. So, who are the vendors that book more brides? It's the ones who are able to offer clients the most bang for their buck by giving the bride more of what she needs and wants. And it's also those vendors who can give brides a freebie a taste of all the fabulous goods that you can

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New Photo Contest – Gary Fong Guest Judge

By at September 29, 2011 | 9:34 am | 0 Comment

WIN Gary Fong's Color Gel packalong with the Lightsphere Collapsible! CURRENT CONTEST PERIOD: enter by 5pm EST October 14, 2011 open to any wedding photographer in the USA THEME: "The Departure" - a photo of the moments when the bride and groom are leaving the ceremony or reception. GUEST JUDGE: - Gary Fong HOW TO ENTER: 1."Like" WeddingPhotoUSA's Fan page. 2.Email 1

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Using Lightsphere Color Gels to Create Wild Background Colors

By at September 20, 2011 | 11:15 am | 0 Comment

Gary Fong demonstrates how to create spectacular special-effect colored backgrounds by simply switching colored gels in the new Lightsphere color gels holder. By custom color balancing to one of the gels, the ambient light becomes the opposite

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10 Steps on How to Close the Sale

By at September 8, 2011 | 10:24 am | 2 Comments

In addition to knowing how to Market to Brides in a way that reels them in consistently and constantly, you have to know how to close the sale! After all, what happens when you get a line of brides filing in to work with you and not a single one signs on the dotted line? ZERO sales that's what happens. Not so fabulous is it? So, here's what works virtually every time.

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How to Fine Tune Digital Camera for Best Results

By at August 17, 2011 | 8:20 am | 0 Comment

World-renown photographer and inventor Gary Fong explains how to fine tune digital camera to get more accurate

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Product Review:How to Attract More Brides

By at July 18, 2011 | 3:14 pm | 0 Comment

"How to attract more brides, make more money, and have more freedom in their businesses" is the focus of bride attraction expert Natalie Bradley and her bride attraction home study system "How to Attract All the Brides You Need!" The Bride Attraction System comes in a 126 page e-book, immediately downloadable for $198. It has a 1 year satisfaction guarantee based on

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Dramatic Glass Block Wall Shoot with Powersnoot Demonstration

By at July 18, 2011 | 8:53 am | 0 Comment

Gary Fong demonstrates an indoor shoot using the Gary Fong, Inc. Powersnoot on a Nikon SB700 in remote mode and camera on manual mode in a variety of shutter speeds. This video was taken in the historic Sydney Convention Center, Australia in front of a master class. Gary Fong holds a Powersnoot

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Become an Email FollowUp Master!

By at July 12, 2011 | 11:27 am | 0 Comment

In February I spoke with other fabulous people at the ACPWC national conference and with my introduction, Andy Ebon dubbed me "The Queen of Email Followup". Now he was playing with me a bit, but I'm also going to take that as a compliment, because that's exactly what took my business from doing well to being extraordinary. Most wedding pros, including yourself, are

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Offline Marketing Strategy – Have you tried coffee shop marketing yet?

By at July 7, 2011 | 3:53 pm | 0 Comment

While there is so much emphasis being placed on marketing your business online, don't forget about essential elements for your offline marketing strategy. Research consistently shows that combining the two will lead to much more success than only utilizing one or the other. Effective marketing is all about marketing one to MANY as opposed to past years approach of

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Where and How to Find Brides

By at June 28, 2011 | 3:08 pm | 0 Comment

I'm going to tell you how to figure out where YOUR ideal, high-paying brides are hiding. I guarantee that if you do the following homework on how to find brides, it will be much easier to find her by the hundreds and even thousands! Look through your past bride profiles. Call past brides and ask the questions below if you don't know the answers. Once you figure this out,

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Website Optimization Tips for Photographers

By at June 26, 2011 | 3:44 pm | 0 Comment

Most websites I see in the wedding industry are a disaster. They're hard to navigate, they don't provide easy information for brides to get what they want quickly, and deciphering which package to choose can be even harder...all because vendors expect brides to read between the lines. Website optimization will make it easier for brides to book you. I always, always

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How to Get Consistent Flash Exposures

By at June 10, 2011 | 10:09 am | 1 Comments

World renowned photographer Gary Fong teaches you how to achieve more consistent flash exposures while shooting with Canon, Sony and Nikon brand

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Marketing to Brides: Stop Selling the Drill. Sell the Hole.

By at June 8, 2011 | 11:17 am | 0 Comment

I just love love this analogy that I've heard over and over again. It was first coined by MLM expert Mike Dillard. This is what he says: "Nobody who ever bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes -- NOT information about drills!" So many people out there in the

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Tools in Action – Create Bridal Fashion Images

By at May 13, 2011 | 10:14 am | 0 Comment

Renowned wedding photographer Gary Fong shot this video in London, England as a demo for the Society of Wedding and Portrait. Gary Fong, Inc.'s PowerSnoot is a chrome-plated, long snoot with a grid that allows you to create dramatic lighting effects using regular speedlight equipment. Watch how Gary utilizes his PowerSnoot on a Canon EOS 7D to achieve a sophisticated

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