Photographer Marketing – Simplicity = Sales
By Natalie Bradley at December 2, 2011 | 12:47 pm | 0 Comment
When it comes to your photographer marketing materials, always remember to K.I.S.S. (keep it super simple). This applies to any marketing materials you work on. Whether it be a brochures, letters, your packages, workshops, or other products, you want to make sure that you aren't overcomplicating things in your messages. If you don't make it focused enough, brides wont
Marketing to Brides: Stop Selling the Drill. Sell the Hole.
By dcarpenito at June 8, 2011 | 11:17 am | 0 Comment
I just love love this analogy that I've heard over and over again. It was first coined by MLM expert Mike Dillard. This is what he says: "Nobody who ever bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes -- NOT information about drills!" So many people out there in the